Blue Ocean Innovation Venture Day in Ronda


Luis Ponce, partner director of Ronda Mountain Think Tank, promoter of this innovation initiative, summoned General Manager of the most relevant hotels on the Costa del Sol, in the city of Ronda. The day was full of activities: test drive of cars to the Ascari circuit, and a Blue Ocean Strategy master class.

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

RMTT is a platform for business and project development principally focused on the tourist and residential luxury sector, supporting both entrepreneurial projects with a high rank of innovation and, private investors and consolidated companies that want to set up in the south of Spain.

A unique project that brings together international investors, highly qualified executives and talented entrepreneurs, with the common goal of adding value and developing a systematic culture of investment and innovation.